Consensus building with 22 (of 26) postsecondary marketing educators established a core curriculum, mission statement, and articulation framework. Core marketing courses included principles of marketing, sales promotion, salesmanship, and management. (SK)

This guide, developed by a project to revise the minimum core competencies for the advanced marketing course in secondary marketing education in Missouri, contains four sections. The first section explains competency-based marketing education, including its mission, nature, curriculum, and the fundamentals of competency-based instruction. The…

This guide, developed by a project to revise the minimum core competencies for the Fundamentals of Marketing course in secondary marketing education in Missouri, contains four sections. The first section explains competency-based marketing education, including its mission, nature, curriculum, and the fundamentals of competency-based instruction.…

This guide lists the core curriculum competencies expected to be developed by students in secondary Fundamentals of Marketing courses in Missouri. It was developed through revision of the prior core curriculum by a project team with input from all the marketing instructors in the state. Competencies listed in the revised fundamentals of marketing…

A project revalidated, revised, and adapted/modified the minimum core competencies for the management and cooperative vocational/industrial education (CIE) courses on the secondary level. In Missouri, each marketing instructor teaching a management course and each CIE instructor completed a survey instrument for the assessment of each core…

This document contains duties and tasks, multiple-choice test items, and other assessment techniques for Missouri's advanced marketing core curriculum. The core curriculum begins with a list of 13 suggested textbook resources. Next, nine duties with their associated tasks are given. Under each task appears one or more citations to appropriate…

A project developed a model program philosophy and curricula for postsecondary marketing programs to establish a consistency among Missouri institutions offering these programs. Project activities included a research review; analysis of the scope of offerings of current postsecondary marketing education programs; development, administration, and…

This resource guide for the marketing education teacher provides a competency listing, expected student learning outcomes, and cross-referenced instructional materials by competencies for supervisory management. The first section discusses 1991 revisions to the Missouri marketing education core curriculum for supervisory management. The processes…

This document contains multiple choice test items and assessment techniques for Missouri's fundamentals of marketing core curriculum. The core curriculum is divided into these nine occupational duties: (1) communications in marketing; (2) economics and marketing; (3) employment and advancement; (4) human relations in marketing; (5) marketing…

This resource guide for the cooperative industrial education teacher provides a competency listing, expected student learning outcomes, and cross-referenced instructional materials by competencies for cooperative industrial education. The first section discusses 1991 revisions to the Missouri cooperative industrial education general related core…