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Download full textMolnar, Alex; Boninger, Faith; Libby, Ken M.; Fogarty, Joseph – National Education Policy Center, 2014
There is a lot of money to be made from marketing to children. Children make spending decisions about their own cash, they influence their parents' spending decisions--and they have their whole purchasing lives ahead of them. For these reasons, marketers have, over the years, done everything they can to create a "360-degree" marketing…
Descriptors: Advertising, Marketing, Commercialization, Fund Raising
Molnar, Alex; Koski, William S.; Boninger, Faith – Commercialism in Education Research Unit, 2010
This policy brief describes the growth of schoolhouse advertising and marketing activities in the last few decades, assesses the harms associated with commercial activities in schools, and provides advocates, policymakers, and educators with a policy framework and model legislative language designed to protect children and the integrity of…
Descriptors: School Business Relationship, Corporate Support, Donors, Fund Raising
