There is a lot of money to be made from marketing to children. Children make spending decisions about their own cash, they influence their parents' spending decisions--and they have their whole purchasing lives ahead of them. For these reasons, marketers have, over the years, done everything they can to create a "360-degree" marketing…

This policy brief describes the growth of schoolhouse advertising and marketing activities in the last few decades, assesses the harms associated with commercial activities in schools, and provides advocates, policymakers, and educators with a policy framework and model legislative language designed to protect children and the integrity of…

Parents who are concerned that their children are listening to advertising messages, participating in marketing programs, or being taught with materials from a corporation must discuss their concerns with the PTA and the school principal. The article offers 10 issues to address during the discussion. (SM)

Commercialism in schools is the topic of this transcribed presentation. It addresses advertisements on school buses and educational websites; schools and districts exclusive agreements with bottling companies to sell only their products; corporate marketing to schools; corporate presence at educational conferences; corporate sponsorship of…

Corporate involvement in public education is nothing new. This book offers a critique of the growing corporate control and commercialization of public schools. Chapter 1 describes the history of business influence on American education with a focus on the case of Wisconsin, in which the corporate-led restructuring of the American economy has…

This report discusses commercialism in schools and its possible connection to student health. Sections of the report are titled as follows: "The Context in Which School Commercialism Flourishes"; "Schoolhouse Commercialism: Marketing Methods"; "Nutrition-Related Marketing in Schools"; "Exclusive Agreements with…

This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…

This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…