The basic components of apprenticeships are the same today as in 1937, when the National Apprenticeship Act set the foundation for apprenticeships in the United States. Apprentices enter into a structured training program of classroom and paid on-the-job training under the guidance of a mentor. As their skills increase, so do their wages. Upon…

Surveyed North Carolina high school principals to explore their views on schoolhouse commercialism (both the propriety and the utility of having a commercial presence at school). Principals viewed commercialism as a way to improve their schools, and thus, their students' education. Although businesses, principals, and students appeared to be…

Provides an overview of marketing efforts of the Public Library of Charlotte and Mecklenburg County. Examples of a marketing plan that stresses fostering relationships with the community are described, including staff training in customer service, a cultural festival, and services to the business community. A sidebar offers marketing tips for…

In 2004, five North Carolina school districts combined forces with five corporate foundations to leverage their collective wisdom and develop regional strategies for school improvement. The result was the High Five Regional Partnership for High School Excellence, a corporate-public sector effort that had the common goal of improving graduation…

If the notion of public and private spheres seems somehow quaint or old-fashioned, the distinction between public and private corporations will be that much more obscure. Yet Channel One broadcasts in a public school classroom are indisputably the result of a contract between a private corporation (Alloy Media + Marketing) and a public corporation…