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Ai, Bin; Hao, Mingjunbao; Qiao, Xiaomei – Applied Linguistics, 2022
This qualitative phenomenological study examines a cohort of multilingual employees' translanguaging practices in business communication at seven multinational corporations in China. It is found that these employees integrate various linguistic features of named languages stored in their linguistic repertoires; they spontaneously prioritize the…
Descriptors: Translation, Multilingual Materials, Business Communication, Foreign Countries
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Zhang, Guohua; Wang, Lifei; Ai, Bin – Journal of Teaching in International Business, 2021
Under the influence of economic globalization, Chinese enterprises are seeking more international market shares, and Africa is one of their crucial markets. This calls for translators who are experienced in multilingual business communication, which brings a challenge for business translation education in Chinese universities. In this paper, a…
Descriptors: Translation, Teaching Methods, International Trade, Case Studies
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Ai, Bin; Wang, Lifei; Zhang, Jie – Journal of Teaching in International Business, 2018
With China's economic growth over the past 30 years, a large number of Chinese enterprises are facing the challenge of developing their businesses internationally. Thus, it has become necessary to improve the effectiveness of transnational and intercultural business communication for these enterprises. In this article, through narrating the first…
Descriptors: Business English, English for Special Purposes, Foreign Countries, International Trade