The Along digital SEL product marketed to teachers by Gradient Learning and the Chan Zuckerberg Initiative (CZI) promises to help teachers establish strong relationships with their students via an exchange of personal reflections. In so doing, it collects intimate personal information from students about their lives. Faith Boninger and Alex Molnar…

In the context of the last two years' recession, parents, teachers and administrators seem to increasingly welcome school-business "partnerships" that they hope may help ward off program cuts. Businesses encourage such arrangements because school-based marketing and advertising programs are perfectly poised to "brand" children…

The merits of a marketplace model for public education have been among the most prominent themes in education policy discussions over the last two decades. Advocates of market approaches to education reform contend that creating a market in educational services will foster competition among providers and thus spur delivery of better services at…

Explains that financially strapped and resource-poor schools often accept corporate-sponsored educational materials and ads, especially when they come with free computers or other resources, discussing how corporations use schools to boost brand loyalty; how commercialism undermines the health of students (e.g., soda machines in schools, which…

The for-profit management of public schools by for-profit corporations continues to be a controversial innovation. Proponents argue for-profit schools will result in educational improvement by harnessing the profit seeking motive of the marketplace. Competition, they maintain, forces companies to earn their profits by reducing administrative…

Schools have become integral to the marketing plans of a vast array of corporations as commercial interests--through advertising, sponsorship of curriculum and programs, marketing of consumer products, for-profit privatization, and fundraising tied to commercial entities--continue to influence public education. The trend persists despite growing…

The two students who won commercial sponsorship for their college education embody entrepreneurialism's darker side-the growing commercialism of schools and conscious targeting of students as lifelong consumers. This update discusses developments in program, activity, and materials sponsorships; exclusive agreements; electronic marketing;…

This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…

This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…