Companies that recognize the relationship between employee engagement and business success will seek ways to foster and facilitate workers' emotional well-being. One way to encourage employee engagement is to provide training in interpersonal communication. This research analyzes what one U.S.-based company is doing to achieve that goal. The…

The paper examines how the tensions of corporate responsibility are articulated and reconciled in a controversial situation of a foreign investment. We conducted a conventionalist analysis on the company press releases in a case where a Finnish forest industry company invested in a pulp mill in South America. The findings show that the use of…

This article analyzes the communication of corporate social responsibility (CSR) and corporate image in the chemical industry through mission slogans. Morsing's (2006) CSR communication framework is adapted for a comparative analysis of the strategies behind mission slogans. By grouping rhetorical strategies in a mission slogan into a mission…

In recent years, many professional writing teachers have turned to service learning to achieve a number of important pedagogical goals. In addition to offering practical experience outside the classroom, service learning provides students with an "understanding of the community as well as a sense of their social and civic responsibilities." For…

Corporations increasingly pay attention to issues of social responsibility, but their policies and procedures to articulate such responsibilities are not just a result of the good will of top management. Often, such policies and procedures are devised because some stakeholders raised their voice on issues relating to the interests of employees,…

This article reports the substance of an interview with Grady R. Hazel, Executive Director of the Society of Louisiana Certified Public Accountants (CPAs). Hazel has been director of the Society of Louisiana CPAs since 1995. The 6,500-member organization is headquartered in Kenner, a suburb of New Orleans. A native of Baton Rouge, Hazel has been…

Global partnerships between educational institutions are one mechanism for building a capacity to educate students and prepare them for the global economy. In this article, the author describes a seminar on business communication he taught to the faculty members of Universidad Centroamerica de Managua (UCA) in Managua, Nicaragua. The purpose of…

English 317 is a second writing course designed for business majors primarily but available to all students who need to fulfill the second writing course requirement. The purpose of the philanthropic research recommendation report is to familiarize students with the ways that corporations envision and enact social responsibility as depicted on…

Recent turbulence in the corporate world resulting from cross-border mergers and acquisitions and advances in communication technology has meant major changes for internal communication in multinational companies. For example, in Finnish-Swedish mergers the common corporate language is increasingly English even though Swedish has traditionally…

Employs linguistic theory to analyze how Nike's image is created through internal and external forms of communication. Finds a parallel use of positive images in communication created by both Nike and the media in the early 1980s to late 1990s and a divergence of images when Nike is accused of labor violations. Notes introducing language analysis…

Today, the virtual presentation is catching on rapidly in small, medium, and large businesses alike. A virtual presentation is one delivered live from a desktop or laptop computer to an audience anywhere in the world where there is Internet access. These new Web-based technologies are easy to use and inexpensive, making them readily accessible for…

Nonprofit organizations, such as social service agencies, charities, and hospitals, plan and prepare communications that are vital to their missions. Although not corporations, these organizations produce news releases, newsletters, and annual reports that are similar to those created in the corporate sector. In this research project for a course…

Teaching communication to MBAs often involves focusing on corporate strategic discourse when student projects are intended to help companies move to a more advanced stage of development. This focus on corporate strategy--the language and concepts that concern the mission and direction that an organization should adopt--requires, in turn, that…