Purpose: Although grounded theory (GT) was introduced in 1967, GT remains widely misunderstood as scholars incorporate a limited spectrum of the GT techniques and fail to integrate GT's full potential into academic research. The purpose of this article is, therefore, to discuss divergences between four GT strategies and by doing so to provide…

This study investigates the use of design elements in the advertisement posters on the Facebook pages of ten Thai universities, comprised of five government and five private institutions. Using the Multimodal Corpus Analysis Tool (MCAT), the study systematically analyzed the color characteristics and dominant colors employed in the universities'…

The study investigates whether and how mock interviews, an instructional component of business Chinese courses, prepare students for real interviews. The study included 11 American undergraduate students who participated in a 10-week summer study abroad program in China. Participants underwent two rounds of mock interviews with their instructors…

In this research, we explore how coworker ideation levels or, more specifically, the average ideation levels of coworkers within a workgroup affect a focal employee's ideation. We examine an underlying mechanism and a boundary condition of this influence process. Drawing on social cognitive theory, we argue that high coworker ideation levels are…

The aim of this paper is to approach the teaching of the Poisson distribution in a friendly and amusing way. It constitutes a common practice to adopt the main probability distributions in order to predict results of sport events and to estimate the win return of betting activities (Chalikias 2009). In particular, by using the Poisson…

Randomised trials are often funded by commercial companies and methodological studies support a widely held suspicion that commercial funding may influence trial results and conclusions. However, these studies often have a risk of confounding and reporting bias. The risk of confounding is markedly reduced in meta-epidemiological studies that…

English speaking accuracy is one of the most important aspects of Business English. While most studies are conducted to improve English speaking accuracy, they neglect phrasal semantics. This present study involves 30 participants from Phu Em Company. The study employs a mixed-methods design in which the quantitative approach helps quantify the…

Purpose: This paper aims to critically analyze the engineering education focused on sustainability in supply chain management, in courses offered by Brazilian higher education institutions. Design/methodology/approach: Topics related to sustainable supply chain management were listed from the literature and used as a framework to gather…

The aim of this article is to show the increased relevance of soft skills in a continuously changing environment. A research was carried out to examine and compare students' and employers' perceptions regarding the importance of soft skills in different European countries. Results show that 86% of respondents indicate an increased emphasis on soft…

Purpose: This study aims to explore students' sustainability attitudes and behavioural intentions and their relation to energy use, to promote energy saving and decarbonisation in higher education settings. Design/methodology/approach: The authors used a validated energy literacy survey to assess undergraduate students' attitudes and behavioural…

Purpose: This paper aims to explore the current state of website environmental communications in Latin American universities through a benchmarking operational tool. The study considers how these universities communicate their environmental policies as an act of corporate social responsibility and to improve their public image.…

Development of new technologies and increasing competition require new solutions in business applications in internet marketing and advertising. The paper deals with issues related to advertising activities in internet marketing. There were presented both theoretical findings and empirical analysis of the survey conducted among Latvia's companies.…

Based on the Communicative Action Theory, intersubjectivity theory and the interpersonal classification of metadiscourse, this study makes a comparison between the source texts and the English-translated texts of Chinese company profiles with a self-built parallel corpus, along the dimensions of lexical variation, lexical density, grammatical…

Background: Health initiatives have been established in many workplaces to promote healthy behaviors among employees. Health Self-Empowerment Theory (HSET) suggests that personal, modifiable factors, such as motivation to engage in healthy behaviors, are pathways to increasing such behaviors. Purpose: The present study examined the effects of the…

Background: E-cigarette prevention education aims to mitigate adolescent e-cigarette use. Such education is increasingly delivered through virtual/video-based teaching platforms (e.g. Zoom, Google Classrooms). However, there is little evidence about the effectiveness of virtual e-cigarette education compared to in-person education on adolescents'…