This study examines the critical role that marketing plays within the realms of public four-year higher education institutions (HEIs) in the United States, all through the lens of HEI presidents. The context is a higher education market that is rapidly evolving, stirred by fierce competition, shifting societal norms, the COVID-19 pandemic…

The comprehensive internationalization of higher education has long been viewed as important for student development and institutional global research engagement. The reasons for internationalization have been studied in-depth, but few studies exist linking higher education internationalization and institutional reputation, often measured through…

Institutions of higher learning today rely on tuition dollars to function. During a time when the pool of high school graduates is shrinking, colleges and universities must look to alternative target markets to meet enrollment goals, including those transferring from community college. Community college transfers have unique attributes that…

U.S. News annually ranks universities' academic quality based on indicators claimed by U.S. News as the most prominent academic quality indicators (AQIs). In today's competitive higher education market, universities are concerned about their positions in U.S. News World Report (USNWR) rankings. On one hand, among all AQIs, undergraduate academic…

Grade repetition is one of the bottlenecks to Uganda's vision of producing skilled human capital to transform the nation's status from peasant to middle class. This study explored how education stakeholders perceived the implication of students' grade repetition at a secondary school level. I employed a qualitative approach with an embedded…

Using correlational analyses and multiple regressions, this study uses "U.S. News & World Report's" ("USNWR") 2016 college rankings data and data from the National Center for Education Statistics' (NCES) Integrated Postsecondary Education Data System (IPEDS) to examine variables that explain institutional peer assessment…

This dissertation has two components: social media fundraising and e-commerce. The first component of social media fundraising discusses social media users' charitable content generation in essay 1 and charitable giving in essay 2. In essay 1, we examine how reciprocity of followees affects social influence on users' charitable content generation.…

There is not an organization in the world immune to crisis (Coombs, 2015). From for-profit corporations to the non-profit sector of higher education, research on various crises, and the communication surrounding them, has attracted the attention of scholars and practitioners over the years. This study contributes to literature surrounding…

Some low- and middle-income countries (LMICs) aim to designate the information and communication technology (ICT) sector as a central pillar to expedite their economic development, and a key element of ICT sector development is to nurture capable ICT workers. Scholars and policymakers concerned with those ICT workers tend to focus on nurturing…

The No Child Left Behind Act (NCLB) of 2002 emphasized holding schools accountable for student achievement and academic growth. Accountability was a continued focus as President Obama offered states Race to the Top funding if they included, among other changes, a focus on accountability and identifying low achieving schools. One Midwestern state…

This study operationalized Bekkers and Wiepking's (2007, 2011) eight theoretical mechanisms that drive private giving, examining them within the context of alumni donor behavior at a selected public university in the southern region of the United States. The purpose of the study was to determine if the theoretical mechanisms that drive private…

The purpose of this study was first to determine factors associated with intellectual reputation, specifically among selected biomedical departments worldwide within the university setting. Second, the study aimed to examine intellectual reputation in relationship to doctoral graduates' productivity in the biomedical sciences and in relationship…

The Bologna Process and German higher education reforms over the past decade have created significant waves of change at German universities. This case study focuses on the enduring impact of both the Bologna Process and German higher education reforms on how professors experience their work and define their roles during the winter term 2011-12 at…

This study had a three-fold purpose: first, to assess the attitudes of student affairs administrators working in the Florida College System (FCS) about globalization, internationalization, and their strategies for effecting internationalization efforts at their community/state colleges. This study also investigated the relationship between student…

This research was designed to expand the applications of Psychological Distance (PD) Theory by studying the effects of time on the importance of criteria used to evaluate institutions of higher learning. It is intended to help administrators market more effectively by determining how future intentions (to go back to school someday) transition into…