Dishonest academic behavior (DAB) by students in Chinese higher education institutions has become a significant concern. However, the related study of academic dishonesty in mainland China is very limited. This study fills this gap by examining the theory of planned behavior and its three extended versions, validating the effectiveness of…

This study extended the Expectancy Confirmation model (ECM) to examine the factors that influence online learning stickiness. The structural equation modeling was used to reveal the relationships among the factors through a survey of 395 online consumers. The findings indicate that learning stickiness was significantly impacted by switching cost…

The three-dimensional (3D) virtual reality content is widely used for educational and training purposes, and there has been interest in how virtual reality environments influence users' learning effect. Analyzing survey data collected from a game play, this study examined how presence in a 3D virtual reality car driving simulation game impacts…

This study empirically examines how graduate students' attitude, subjective norm, perceived behavioral control, knowledge, and acceptance of agro-business influence student intention to start agro-entrepreneurship and the moderating effect of gender and faculty on the relationship among the factors based on the Theory of Planned Behavior. The…

The purpose of this article is to contribute to the research literature on entrepreneurial intention (EI) of engineering students in an emerging economy. Through the lens of Ajzen's theory of planned behavior (TPB), we investigate the influence of academic curriculum, institutional support, family, and peer effects in fostering an intent to be…