Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…

Remote association, the ability to form new relations between independent elements, was assessed using the Remote Associates Test (RAT). The Chinese RAT (CRAT) includes the Chinese radical RAT (CRRAT), Chinese word RAT (CWRAT), and Chinese compound RAT (CCRAT). Behavioral research indicates that an individual's performance on the CRAT reflects…

How the nervous system encodes learning and memory processes has interested researchers for 100 years. Over this span of time, a number of basic neuroscience methods has been developed to explore the relationship between learning and the brain, including brain lesion, stimulation, pharmacology, anatomy, imaging, and recording techniques. In this…