In the early years of online retailing, having an online presence and low prices were believed to be key drivers of success. More recently, electronic service quality has become essential as an online marketing strategy. Online stores provide higher service quality to create online customer loyalty, improve customer satisfaction, and keep a…

The effectiveness of the Tabu variable selection algorithm, to identify predictor variables related to a criterion variable, is compared with the stepwise variable selection method and the all possible regression approach. Considering results obtained from previous research, Tabu is more successful in identifying relevant variables than the…

The major purpose of this study is to further the development of procedures which minimize current limitations of creativity instruments, thus yielding a reliable and functional means for assessing creativity. Computerized content analysis and multiple regression are employed to simulate the creativity ratings of trained judges. The computerized…

Thirty-four papers on educational statistics which were presented at the 1971 AERA Conference are summarized. Six major interest areas are covered: (a) general information; (b) non-parametric methods; (c) errors of measurement and correlation techniques; (d) regression theory; (e) univariate and multivariate analysis; (f) factor analysis. (MS)