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Direct linkRehman, Mohsin Abdur; Woyo, Erisher; Akahome, Joy Eghonghon; Sohail, Muhammad Danial – Journal of Marketing for Higher Education, 2022
Universities, particularly cash-strapped, expect their students to re-enrol for postgraduate studies after the successful completion of their undergraduate studies. For two decades, Zimbabwean universities have been operating in resource-constrained settings. The current research examines the effect of course experience, satisfaction, and loyalty…
Descriptors: Marketing, Course Evaluation, Course Selection (Students), Foreign Countries
Bowling, Nathan A. – Assessment & Evaluation in Higher Education, 2008
Student ratings of teaching effectiveness are widely used to make judgments of faculty teaching performance. Research, however, has found that such ratings may not be accurate indicators of teaching performance because they are contaminated by course easiness. Using student ratings of 9855 professors employed at 79 different colleges and…
Descriptors: Student Evaluation of Teacher Performance, Correlation, Robustness (Statistics), Item Analysis
