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Download full textFerrés, Joan; Masanet, Maria-Jose – Comunicar: Media Education Research Journal, 2017
The research supporting this paper addresses the problem of educational communication efficacy using a dual methodology strategy. Over 1,200 questionnaires were given out to professionals in four institutions dedicated to persuasive communication; two traditional--the church and schools--and two more recently created--journalism and advertising.…
Descriptors: Communication Strategies, Questionnaires, Churches, Schools
