Given increasingly crowded education marketplaces, an emerging perspective views education as a marketable product and seeks to explain what drives loyalty of alumni. Satisfaction has been used as an indicator of education quality and resides in a complex relationship of factors pertaining to students and institutions. The nonprofit graduate…

Purpose: The purpose of this study is to explain critical factors affecting student satisfaction levels in selected state universities in Sri Lanka. Design/methodology/approach: The study has applied an quantitative survey design guided by six hypotheses. A conceptual framework has been developed to address the research questions on the basis of a…

This study applies the pre-purchase decision-making model for services to higher education context in order to understand international students' post-acquisition marketing engagement. The research categorizes three types of decision-making factors (i.e. internal, external, and risk) and two types of customer marketing engagement (CME) (i.e.…

In order to operate effectively and efficiently, most higher education institutions depend on employees performing extra-role behaviours and being committed to staying with the organisation. This study assesses the extent to which organisational identification and employee satisfaction are antecedents of these two important behaviours. Key…

This study compares correlates of two outcomes: satisfaction with a bachelor of business administration degree, and business school reputation influencing students' perceived market value to potential employers. A sample of 261 graduating business school seniors completed a fall 2014 survey measuring these outcomes and a number of correlates.…

While both outsiders and defenders have antibullying attitudes, only defenders have the reputation to defend victims. However, outsiders--despite their reputation of avoiding involvement in bullying--do receive some defender nominations and thus defend victims at least occasionally. This study investigated the relationship between these behavioral…

Purpose: In today's complex and highly competitive marketplace, universities and colleges, realizing a need to develop sustainable strategies, have turned to branding as a solution. However, because of unique service characteristics, universities' branding attempts may not always result in success. The purpose of this paper, utilizing the concept…

Writing assessments have attended to the mechanics of writing, reflecting a value on the teaching of writing conventions. One quality of writing rarely assessed is authorial voice, a personal style that communicates the author's stance toward events reported and the author's relationship to the audience. The authors explore associations among…

While various research studies have focused on antecedents and consequences of student satisfaction, few studies have done so in the Gulf region. The objective of the present study was therefore to design and empirically examine a model of student satisfaction in a private university in the Gulf region that operates in a high-technology-enabled…

Institutional accountability for performance and quality is an evolving topic with immeasurable appeal. Data and sources are abundant, but validated measures and meaningful information are scarce. While pursuing an approach centered on construct validity, this study transforms complex data into useful information. Correlation analysis reveals…