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Direct linkDeepti Prakash; Twinkle Arora – Journal of Education for Business, 2024
The current study examines how moral obligation impacts the social entrepreneurial intentions of Generation Z with the help of Theory of Planned Behavior. The data comprises 392 undergraduate and postgraduate professional course students who fall in the category of Generation Z. PLS-SEM 4 was used for the analysis. We could note from our results…
Descriptors: Entrepreneurship, Generational Differences, Young Adults, Ethics
