The aim of this study is to explore the relationship between student engagement, brand image, student satisfaction and loyalty. Furthermore, the study intends to explore the mediating role of student satisfaction in the relationship between engagement and loyalty as well as brand image and loyalty in the context of higher education. A…

This article explores the often-ignored embodied dimension of rurality and its role in shaping students' transitions into higher education. Drawing on a 'figured worlds' framework, this narrative study examines how rural-background students in China navigate urban universities through embodied practice. Their encounters with university spaces…

This study examines various variables that affect pre-service teachers' perceptions of corporate reputation and corporate reputation. In the research, a descriptive survey model was applied. 680 students studying in various departments and classes of Atatürk University Kazim Karabekir Faculty of Education in the 2011-2012 academic year…

This study aimed to investigate the personal and contextual determinants affecting the employability perception of university students using a comprehensive model, and to compare the effects of these determinants with each other. The sample consisted of 463 university students from Turkish universities in Istanbul. Following explanatory and…

The current study endeavours to find out whether there is a relationship between university academics' competence and their customer-based brand equity from the perspective of students. It also seeks to investigate the mechanism of the proposed relationship through trust, likability, and commitment. Data were collected from 384 postgraduate…

School ratings are a ubiquitous feature of the U.S. educational system. Alongside state-mandated measures of school performance, non-state organizations such as GreatSchools.org and Niche have created consumer-oriented systems of school ratings that draw on publicly available information about schools. Claiming the purpose of their rating systems…

This paper explores the impact of various Master of Business Administration (MBA) programme attributes on the average post-MBA salary of graduates, contributing to the literature on the returns to an MBA degree, which to date has instead focused predominantly on the impact of individual student traits. The analysis uses a new panel dataset,…

This study examined the effect that variances in the"U.S. News & World Report" rankings have on enrollment trends and practices in both top and non-top 25 business schools. The purpose of this study was to determine whether mobility in the rankings was met with a statistically significant response to the research questions presented.…

This study applies the pre-purchase decision-making model for services to higher education context in order to understand international students' post-acquisition marketing engagement. The research categorizes three types of decision-making factors (i.e. internal, external, and risk) and two types of customer marketing engagement (CME) (i.e.…

Many Organisation for Economic Co-operation and Development (OECD) countries publish school rankings annually, based on the aggregated student performance of different schools in the (high-stakes) board examinations. The literature cites two reasons in favour of the public availability of information on school performance: first, the highly valued…

The relevance of studying the stated problem is due to the fact that for increasing the efficiency of higher education marketing it is necessary to take into account several factors, namely, factors that impact the choice of a university and an academic program by enrollees, as well as socio-psychological characteristics of the latter, while…

Students' expectations and experiences with university life are influenced by a number of variables. Many universities develop programs or promote aspects of existing programs to market the university's image. This research was motivated by our desire to determine the relationships between first-year students' college expectations and experiences,…

This dissertation investigated the concepts of literacy held by Thai teachers of university-level Foundation English courses, the connection between concepts of literacy and EFL literacy instruction, teachers' literacy-teaching practices, and the challenges these teachers faced in teaching EFL literacy. The relationship between the concepts of…

The strong correlation between having graduated from a selective college and success in the labor market has been robustly observed in many countries. There are two major explanations for this finding. One claims that graduating from a selective college assures success in the labor market in a causal sense due to better education, a better alumni…