Methodological nationalism (MN) pervades higher education scholarship and practice, particularly in the arena of globalisation of higher education (HE) (Shahjahan and Kezar 2013). MN refers to the assumption that national boundaries define the natural category or unit of analysis for society. Drawing on affect theories, this conceptual article…

This study applies the pre-purchase decision-making model for services to higher education context in order to understand international students' post-acquisition marketing engagement. The research categorizes three types of decision-making factors (i.e. internal, external, and risk) and two types of customer marketing engagement (CME) (i.e.…

Some low- and middle-income countries (LMICs) aim to designate the information and communication technology (ICT) sector as a central pillar to expedite their economic development, and a key element of ICT sector development is to nurture capable ICT workers. Scholars and policymakers concerned with those ICT workers tend to focus on nurturing…