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Mariam Farid; Noha M. El-Bassiouny; Hagar Adib – International Journal of Educational Management, 2025
Purpose: Drawing from the literature on internationalization, higher education marketing and place branding, this paper aims to link the internationalization of higher education to country branding. It explores the impact of internationalization within the higher education system on Egypt's destination brand equity. This investigation offers…
Descriptors: Higher Education, Reputation, International Education, Learner Engagement
Kienast, Sarah-Rebecca – Tertiary Education and Management, 2023
In the contemporary science and higher education system, national and supranational governments fund and foster universities to collaborate through specific funding lines and competition in World University Rankings, making it indispensable for universities to demonstrate collaboration at the organizational level. Thus, universities strive to…
Descriptors: Universities, Institutional Characteristics, Organizational Culture, College Faculty
Önder Kethüda – Journal of Marketing for Higher Education, 2024
This study evaluates the influence of ranking reports on university brands' credibility and perceived differentiation. Signaling theory is applied to link ranking with credibility and perceived differentiation. An experimental approach was used to collect data and to test the hypothesis. Data was collected from 328 participants in the UK regarding…
Descriptors: Credibility, Reputation, Institutional Characteristics, Institutional Evaluation
Seda Abacioglu; Büsra Ayan; Dragan Pamucar – Innovative Higher Education, 2025
This study investigates the evolving landscape of green universities by analyzing and comparing rankings from 2018 to 2022. It expands beyond the single score offered by the UI GreenMetric, employing Multi-Criteria Decision-Making (MCDM) techniques to evaluate universities from diverse perspectives. Focusing on the top 50 universities from 2022,…
Descriptors: Universities, Comparative Education, Comparative Analysis, Reputation
David Amani – International Journal of Educational Management, 2025
Purpose: This study examined the influence of university corporate social responsibility (University CSR) on university corporate brand legitimacy through the lens of university brand trust. Design/methodology/approach: The study utilized a cross-sectional research design with a quantitative approach to gather data from a sample of 398 university…
Descriptors: Universities, Social Responsibility, Developing Nations, Foreign Countries
Cramer, Kenneth; DeBlock, Denise – Collected Essays on Learning and Teaching, 2020
Following 20 years of publishing rank and reputation scores for Canada's 49 institutions of higher education, the present analysis tested five hypotheses: (1) rank and reputation should be positively correlated across schools for each year; (2) rank and reputation should be positively correlated across the 20 years for each school; (3) a school's…
Descriptors: Periodicals, Universities, Reputation, Educational History
Capriotti, Paul; Martínez-Gras, Rodolfo; Zeler, Ileana – Higher Education Quarterly, 2023
To ensure the widespread dissemination of information and to foster interaction and dialogue with users, higher education institutions need to develop an active profile on the social networks. This paper analyses the influence of universities' posting strategy on their followers' engagement (reaction, virality and conversation) by measuring the…
Descriptors: Reputation, Institutional Characteristics, Marketing, Social Media
Dongjun Rew; Wonsuk Cha; Jin-Woo Kim; Joo Y. Jung – Journal of Marketing for Higher Education, 2024
Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service…
Descriptors: Crisis Management, Correlation, Reputation, Institutional Characteristics
Molly J. Watkins – ProQuest LLC, 2021
The comprehensive internationalization of higher education has long been viewed as important for student development and institutional global research engagement. The reasons for internationalization have been studied in-depth, but few studies exist linking higher education internationalization and institutional reputation, often measured through…
Descriptors: Correlation, News Reporting, Periodicals, International Education
Kayyali, Mustafa – Online Submission, 2023
University rankings have a growing impact on how people view the academic excellence of higher education. The complicated relationship between rankings and academic excellence is explored in this essay along with how it may affect higher education policy and practice. The importance of rankings and their influence on institutional decision-making…
Descriptors: Correlation, Reputation, Educational Quality, Institutional Characteristics
Akdemir, Öznur Atas; Ayik, Ahmet – Shanlax International Journal of Education, 2021
This study examines various variables that affect pre-service teachers' perceptions of corporate reputation and corporate reputation. In the research, a descriptive survey model was applied. 680 students studying in various departments and classes of Atatürk University Kazim Karabekir Faculty of Education in the 2011-2012 academic year…
Descriptors: Preservice Teachers, Student Attitudes, Student Characteristics, Universities
Hussaini, Nilofer – International Journal of Higher Education, 2020
South Asian economies has witnessed very slow growth over the years and the gap has widened manifold between other nations of Asia particularly East Asian nations and South Asian nations. This paper examines co-integration between the economic growth and reach of higher education in South Asian nations explaining this disparity. The research…
Descriptors: Economic Development, Developing Nations, Higher Education, Correlation
Hauptman Komotar, Maruša – European Journal of Education, 2019
Global university rankings are a worldwide trend that emerged in times of the globalisation and internationalisation of higher education. Universities worldwide are now striving to become "world-class" institutions and are constantly aiming to improve their ranking position. Global rankings of universities are thus perceived by many as…
Descriptors: Universities, Global Approach, Reputation, International Education
Hou, Angela Yung Chi; Hill, Christopher; Justiniano, Dewin; Yang, Connie; Gong, Quan – Journal of Education and Work, 2021
Driven by global rankings and national quality assurance (QA) initiatives, Taiwan's higher education institutions were encouraged to develop strategic plans and initiatives, in order to improve graduate student employability. The purpose of this study is to explore the polices and strategies adopted by Taiwanese higher education institutions, with…
Descriptors: Correlation, Employment Potential, College Graduates, Reputation
Rybinski, Krzysztof – Quality Assurance in Education: An International Perspective, 2020
Purpose: This paper aims to analyse the relationship between two measures of university quality, the outcome and other characteristics of a mandatory accreditation and the university position in the national ranking. Design/methodology/approach: Natural language processing (NLP) models are used to calculate the sentiment indicators for 1,850…
Descriptors: Foreign Countries, Reputation, Accreditation (Institutions), Higher Education