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Direct linkÖnder Kethüda – Journal of Marketing for Higher Education, 2024
This study evaluates the influence of ranking reports on university brands' credibility and perceived differentiation. Signaling theory is applied to link ranking with credibility and perceived differentiation. An experimental approach was used to collect data and to test the hypothesis. Data was collected from 328 participants in the UK regarding…
Descriptors: Credibility, Reputation, Institutional Characteristics, Institutional Evaluation
Gommans, Rob; Cillessen, Antonius H. N. – International Journal of Behavioral Development, 2015
Children's peer relationships are frequently assessed with peer nominations. An important methodological issue is whether to collect unlimited or limited nominations. Some researchers have argued that the psychometric differences between both methods are negligible, while others have claimed that one is superior over the other. The current study…
Descriptors: Foreign Countries, Elementary School Students, Peer Relationship, Comparative Analysis
Parahoo, Sanjai K.; Harvey, Heather L.; Tamim, Rana M. – Journal of Marketing for Higher Education, 2013
While various research studies have focused on antecedents and consequences of student satisfaction, few studies have done so in the Gulf region. The objective of the present study was therefore to design and empirically examine a model of student satisfaction in a private university in the Gulf region that operates in a high-technology-enabled…
Descriptors: Foreign Countries, College Students, Satisfaction, Gender Differences
