Social media is an important component of a university's marketing plan. It has become one of the most efficient and cost-effective avenues for reaching a large, targeted population, which makes knowledge of how to attract more followers and interactions important in the competitive world of higher education. This study investigates the…

Background/Context: Many states, school districts, and third-party platforms report measures of school performance. Such school ratings are widely consulted by parents and educators alike. The ratings appear to affect families' choices of where to live and where to enroll students (Bergman and Hill, 2018; Hasan and Kumar, 2019), as well as…

Despite some theoretical and technical criticism, scholars largely acknowledge the influence of universities' ranking positions on the preferences of fund providers, academics and students, nationally and internationally. Considering their noticeable contribution to university rankings, prominent indicators can guide university leaders to develop…

Grade repetition is one of the bottlenecks to Uganda's vision of producing skilled human capital to transform the nation's status from peasant to middle class. This study explored how education stakeholders perceived the implication of students' grade repetition at a secondary school level. I employed a qualitative approach with an embedded…

U.S. News annually ranks universities' academic quality based on indicators claimed by U.S. News as the most prominent academic quality indicators (AQIs). In today's competitive higher education market, universities are concerned about their positions in U.S. News World Report (USNWR) rankings. On one hand, among all AQIs, undergraduate academic…

Purpose: Given the competitive landscape in the higher education setting, it is important that universities adopt strategies that create competitive advantage for them. Universities must leverage their resources efficiently to address this goal. Creating a positive brand image is one such strategy. The purpose of this paper is to conceptualize…

University rankings have proliferated in recent years and have been diverse, with a variety of profiles. This paper deals with the task of obtaining one single summarized ranking based on a selection of the most widely known rankings, in short, a meta-ranking. Five of the best-known rankings were selected and a database compiled with the major…

In recent decades, higher education has experienced a massive expansion worldwide, which has often been linked to increasing higher education diversification. New sectors and new types of institutions emerged with this massification process to offer more diversified types of advanced training. At the same time, this expansion was often embedded in…

Research impact is very important in academia. This study explored the research impact of faculty in doctoral higher education programs through the use of Hirsch's "h" index as measured by Google Scholar results. Characteristics of the "h" index in this field are discussed, and norms are offered for professors of different…

Purpose: The purpose of this paper is to analyse the internal and external factors related to the disclosure of environmental information in universities which reflect the actions carried out in these universities. Design/methodology/approach: Taking as reference the first 200 universities in the Shanghai ranking, several factors associated with…

The article aims to examine theoretical and practical relationships between academic excellence and competitiveness in university education. The survey was conducted among university employees. Evaluation of each factor was carried out using the five-point Likert scale. The highest and statistically significant assessment was received for the…

A sample of 189 participants from 28 institutions of higher education with baccalaureate programmes in nursing in the Kingdom of Saudi Arabia participated in a study using an on-line survey about perceptions towards institutional accreditation. Perceptions about the purpose, process, and motivation to be involved in an institutional accreditation…

Using a novel longitudinal methodological design, this is the first study to investigate how and to what extent UK higher education institutions (HEIs) use Chinese social media platforms to engage with users. The data was gathered from examining 163 UK HEIs' use of Weibo public accounts in 2012 and 2018 and WeChat in 2018, combined with student…

This study explores how organizational identity is linked with organizational behavior and change at U.S. colleges and universities. Using IPEDS data from 914 public and private not-for-profit four-year institutions, this study analyzes how institutions' identity claims through their self-identified comparison groups are associated with Carnegie…

The current study endeavours to find out whether there is a relationship between university academics' competence and their customer-based brand equity from the perspective of students. It also seeks to investigate the mechanism of the proposed relationship through trust, likability, and commitment. Data were collected from 384 postgraduate…