This article discusses the story behind American University's brand campaign. Colleagues and peers are asking how American University developed a brand strategy--"KNOW/WONK" campaign that launched in fall 2010--that's original, authentic, and representative of AU's distinctive personality. What they really want to know is how AU got it through the…

Funders and program planners want to know: What does it cost to operate a high-quality after-school or summer program? This study answers that question, discovering that there is no "right" number. Cost varies substantially, depending on the characteristics of the participants, the goals of the program, who operates it and where it is located.…

In this article, we discuss the development of online courses in higher education in terms of the in- structional quality and economic costs. In our conceptual analysis, we point out problems in developing online courses with sufficient quality due to limited funds being made available for online course development. Moreover, economic costs exist…

Describes Greenwich, Connecticut's new budgeting system that allows only for those expenitures used to implement one of 47 statements of policy on program goals. (JF)

Computer-assisted instruction (CAI) has not been cost-effective, despite its instructional effectiveness. This financial failure can be attributed to many factors, including: oversell of CAI capabilities, poorly authored content, expensive and unreliable hardware, an educational bureaucracy resistant to innovation, and the decentralized nature of…

The author reviews the historical use of effort measure in cost allocation studies, examines criticism of the effort technique, and reports on several recent attempts by academic health centers to achieve a more valid measure of faculty activities. (Editor)

This paper presents a historical review of applications of effort-reporting in medical education, comments on key methodological issues and describes a revised methodology of a 2-step estimating process that is flexible enough to accommodate a multidisciplinary medical education. (Editor/PG)

Based on the premise that cost measurement for a library can be performed in the same manner as for an industrial organization, this paper presents a hypothetical cost determination problem of a small company which produces bricks. A summary of the five steps taken to develop the various cost figures are: (1) Assign all cost items to the…

This paper describes a planning cost model for estimating the comparable replication cost of an educational program for use in evaluating alternative programs and planning future programs. The conceptual and methodological bases of cost analysis are explored and the shortcomings of present methods for comparison and evaluation of educational…

Describes residential conference centers, types of center programming, staffing and organization, financial operation of the centers, physical facilities, how technology and electronics have changed the centers, and the effect of competition. (CT)

Describes a study conducted to determine how many state governments had established employee assistance programs (EAPs). Results concerned how state EAPs are organized, services provided, cost of programs, what dollars or productive benefits were calculated, and what problems have been encountered by state EAPs. (CT)

A cost analysis approach can effectively integrate budget and program planning. By analyzing staff time across components of an early childhood program, one can analyze program operations and their costs. The cost analysis system examines personnel costs as well as nonpersonnnel costs and in-kind contributions and provides a format for displaying…

Cost-effectiveness/benefit analysis is an analytical technique for assessing outputs of educational programs in relation to the program objectives and the associated program costs. It combines the two concepts of cost-effectiveness analysis and cost-benefit analysis into a comprehensive model. The cost-effectiveness/benefit analysis model has been…

This report provides a detailed description of an education program cost model designed to accept descriptions of the size and composition of resources used in a particular program and translate them into an estimate of program cost, for convenient comparison of alternatives. The model also translates ("crosswalks") the program budget…