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Download full textRankin, Robert; Mintu-Wimsatt, Alma – e-Journal of Business Education and Scholarship of Teaching, 2017
The case is based on an actual product introduction, and is designed to provide instruction on the new product development process. With the cost to launch new products estimated at least US $15 million and new product failure rates ranging from 40% to 80%, it is imperative that students learn how to determine the financial and market feasibility…
Descriptors: Case Studies, Innovation, Barriers, Feasibility Studies
Direct linkGharis, Laurie; Bardon, Robert E.; Hubbard, William; Taylor, Eric; Gonzalez-Jeuck, Grizel – Journal of Extension, 2014
This article presents the findings of a recent survey of natural resource webinar providers. Respondents were asked a range of questions regarding their webinar services. Findings showed that respondents most commonly marketed their webinars through email or websites and targeted an audience of professionals. Respondents noted that the greatest…
Descriptors: Natural Resources, Evaluation Utilization, Online Surveys, Seminars
