Objectives: To assess eating behaviors and identify whether there is an association between eating behaviors and the perceived nutrition environment among college students. Participants: College students (n = 180) actively living on campus during the 2019-2020 academic school year. Methods: Cross- sectional study utilizing the validated NEMS-P…

The United Nations' Sustainable Development Goals (SDGs) provide a framework for building sustainable marketing strategies to improve social and natural environments. Marketing is a key factor for achieving SDG12, "Ensuring sustainable production and consumption patterns," and a new kind of marketing education is needed to engage and…

Community college students are experiencing food insecurity at high rates, and students with children are especially vulnerable with as many as 67% being food insecure. To understand food access in certain populations, previous research has examined the food shopping strategies implemented by families to manage a tight budget. In this study we…

Retailers are faced with the challenge of how many stores to operate in a potential or an existing market and where those stores should be located. Various factors influence this decision-making. For instance, the customer behavior and their demographic characteristics, customer travel times, presence of competitors, costs involved, location…

We present an innovative activity that uses data about LEGO sets to help students self-discover multiple linear regressions. Students are guided to predict the price of a LEGO set posted on Amazon.com (Amazon price) using LEGO characteristics such as the number of pieces, the theme (i.e., product line), and the general size of the pieces. By…

Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…

Communities strive to grow economically to improve the quality of life of their citizens. Community colleges have long been a key driver of local economic development through education and workforce development programs. Over the past few decades, community colleges have increased their involvement in economic development activities beyond their…

Affordability is considered a key predictor of college enrollment and academic success, yet higher education costs continue to rise. Over the past three decades, textbooks and course materials alone have increased almost three times the rate of inflation (U.S. Bureau of Labor Statistics, 2016). To identify the extent to which course material costs…

This dissertation examined the relationship of student textbook purchasing practices to student success and satisfaction in selected general education undergraduate courses at a Florida public community college. The study utilized secondary data sources, specifically bookstore purchasing data, student records, and student satisfaction survey…

In product design, there is often a disconnect between the engineers creating the product and the marketing team determining the best characteristics for the product. The research areas of "design for market systems" and "decision-based design" seek to bridge that disconnect through quantitative approaches that facilitate…

The purpose of the research was to understand the public's social Image of emerging technology-- nanotechnology. Furthermore, the differences among different major students and the decision-making style in "self-evaluation and other-evaluation" were analyzed too. In this research, the social image was defined by three phases,…

Stanford University's indirect cost rates for federally sponsored research dramatically increased from 58 percent in 1980 to 78 percent in 1991. Faculty frustration with increasing rates and scrutiny from a zealous government contracting officer culminated in a congressional inquiry into Stanford's indirect cost accounting practices in 1990 and…

The Department of Defense (DOD) spends hundreds of billions of dollars annually acquiring products and services. Since 1990, Congress and DOD have taken numerous steps to address issues related to the quality of DOD's acquisition workforce, which consists of contracting officers, cost estimators, and personnel in several other career fields. But…

Unrelenting increases in the price of college textbooks have prompted the development and adoption of open textbooks, educational resources that are openly licensed and available to students free of cost. Although several studies have investigated U.S. students' perceptions and use of open textbooks, there are no published studies of this kind in…

Education costs, especially textbook prices, are outpacing inflation and becoming a serious financial burden for college students. Because student textbook use is linked to academic performance, making textbooks more affordable and accessible is one important way to enhance learning outcomes. Online booksellers allow student-to-student textbook…