This study surveyed first-year business students to measure their intended academic major at the beginning and at the end of the semester, and the relative importance of the factors that influenced their choice. Results indicate that students' independent research, family input, and potential income were the most significant factors of students'…

Co-creation involves giving students an active role in the design of entrepreneurial courses, with important consequences in terms of autonomy support and entrepreneurial intention. In study 1, we manipulated cocreation and hypothesized a positive influence on autonomy support and entrepreneurial intention. Results showed a positive influence of…

This paper aims to explore the extent to which Globally Responsible Humanism (GRH) is embedded in the management education offered by public business schools in Egypt. We conducted semi-structured interviews with 24 management educators working at three public business schools. The findings show an absence of socio-cultural, ethical, and…

Education delivers concepts and principles to students over their course of study and positively impacts their personal development. This research explores student perceptions of the influence of a Total Quality Management (TQM) course on their attitudes toward various aspects of everyday life. The critical contribution of this paper is that it…

This study compares student evaluations across face-to-face and online modalities, as well as qualitative versus quantitative courses, in a large sample of graduate-level courses from 2008 to 2023 at a US business school. The findings reveal significantly lower course and instructor evaluation ratings despite similar class performance in online…

There is a consensus among marketing educators, scholars, and practitioners that business ethics, in particular, and marketing ethics must be a vital part of a marketing student's education. However, a survey of the best business schools in the United States reveals that most of them do not offer a stand-alone business ethics course, let alone a…

This study is a road map for effectively teaching online MBA courses. Using a case study approach, the authors describe the process in detail, in an online MBA course, titled, "Business in a Global Economy -- The BRICS nations," which can be successfully implemented in other online MBA courses. The benefits to the key stakeholders from…

As higher education students have become more diverse, institutions have sought innovative ways to accommodate them. Given the demand for business as a major, business schools, in particular, need to find ways to accommodate these learners. Distance learning, which offers access, flexibility, and scalability, has been a common approach. However,…

While studies have found that both accounting and finance majors outperform other majors on the Major Field Test in Business (MFTB) and the Comprehensive Business Exam (CBE), research has not identified the drivers of this performance advantage. The authors examined multiyear MFTB and CBE scores and identified both business core course composition…

Scholars suggest that the dynamic nature of marketing has put both the marketing profession and marketing education at a crossroads. This study is an analysis of marketing programs by conceptual knowledge and metaskills. In a content analysis of course descriptions for 523 undergraduate marketing courses in Canada from 40 universities, the…

The basic business statistics course is ideal for incorporating multiple objectives related to program learning goals common at most business schools. Along with quantitative reasoning skills, activities are described that allow the measurement of student outcomes related to oral communication and ethics. Strategies include the hidden curriculum…

This article describes impromptu presentations, a new pedagogical approach for college classrooms that produces full engagement and rapid information processing by students. The technique offers an additional tool to the growing literature on active and collaborative learning. Given a short timeframe, students are required to investigate, analyze,…

The authors examined how six factors related to content and interaction affect students' perceptions of learning, satisfaction, and quality in online master of business administration (MBA) courses. They developed three scale items to measure each factor. Using survey data from MBA students at a private university, the authors estimated structural…

For instructors seeking ways to provide sales students with experiential learning projects designed to develop and enhance skills in an authentic environment, corporate-academic partnerships offer a viable option. The author describes a unique and innovative corporate-academic integrated project, including course content, role plays, and corporate…

An experiment was developed to determine if cognitive learning strategies improved standardized university business exam results. Previous studies revealed that factors such as prior ability, age, gender, and culture predicted a student's Major Field Test in Business (MFTB) score better than course content. The experiment control consisted of…