More universities are incorporating sales content into their curriculums, and although the introductory courses in professional sales have much common ground and guidance from numerous professional selling texts, instructors teaching the advanced selling course lack the guidance provided by common academic tools and materials. The resulting…

This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…

As institutions of higher education adopt more global learning initiatives to improve global competencies and increase global citizenship among their students, the creative implementation of intercultural exchanges is critical. This article is a reflection on the experiences of implementing a virtual classroom linking students at Kennesaw State…

Programmable system-on-chip (PSoC), which provides a microprocessor and programmable analog and digital peripheral functions in a single chip, is very convenient for mixed-signal electronic system design. This paper presents the experience of teaching contemporary mixed-signal electronic system design with PSoC in the Department of Automation,…

This curriculum guide contains outlines for short courses in poetry, prose narrative, the personal essay, and the short story. Each outline lists objectives, the content emphasized, class activities, means of evaluating student performance, and the length of time for the short course. The last section of the guide presents the requirements for…

Guidelines are provided for the development of a community college course in critical thinking. The first sections offer an overview of the nature and basic concepts of critical thinking, indicating that: (1) the skills developed in critical thinking classes include the ability to formulate a clear statement of a thesis or problem, evaluate…

Examines the types of readings students are likely to encounter in the "real" world and how they will interact with them. The four approaches discussed include reading in a daily-life context, reading for information, reading for pleasure, and participatory reading. (21 references) (Author/CK)

Provides an hour-by-hour description of one first-grade teacher's schedule for the first day of school, emphasizing the need to help the students develop (1) a sense of community; (2) the desire to write; (3) an appreciation for the arts, math, and science; (4) an understanding of other peoples and cultures; and (5) the desire to become readers.…

Examines a content-based English-as-a-Second-Language (ESL) research class focusing on Anne Frank because of the dramatic story of her life and the literary quality of her diary's contents. The students were required to write about the character of Anne Frank and to use the same sources for their research journals. The course was a vehicle for…

Argues that the cultural content of a course derives from official language policies and national educational ideology, and that cultural studies in the classroom center on a balanced relationship between foreign and native cultures and include the management of attitudes towards foreignness and the construction of a new perception of learners'…

Several features distinguish this textbook which was designed for an elementary language arts program: each chapter is introduced with a set of objectives and performance responses; chapters provide numerous examples of both exploratory and systematic instruction; the special role of literature as a tool as well as a content subject is recognized;…

Explores how cross-curricular themes can be integrated into the modern languages lesson. Key requirements include the need to clarify objectives, identify what can be usefully explored, introduce cultural comparisons at the appropriate time, focus on authentic reading materials, and use a basic core language and previously developed activities.…

This guide contains activities developed by experienced secondary school theatre teachers to fit the goals they set up for theatre education. The purpose of this volume is to demonstrate concepts in theatre that may be used for study in the art under varying circumstances. The material is designed to be a basis for action--starting points for…

This language arts minicourse guide for Lampeter-Strasburg (Pennsylvania) High School contains a topical outline for a basic vocabulary development course. The guide includes a list of eleven course objectives; an outline of the content and concepts to be studied in the basic vocabulary course; a description of the vocabulary, definitions of the…

Five course titles are included in this music guide for use in grades 7-9: General Music 1, an introduction to music and musical instruments; General Music 2, a survey of types of music; History of Popular Music; Music--Guitar; and Basic Keyboard. The major objective of each course is predicated on student and teacher observation of the students'…