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Embedding the Sustainable Development Goals into Higher Education Institutions' Marketing Curriculum
Barbara Tomasella; Bilal Akbar; Alison Lawson; Richard Howarth; Rebecca Bedford – Journal of Marketing Education, 2024
The 21st century's growing societal and environmental challenges are ubiquitous. The combination of knowledge, values, mindsets, and abilities needed to address these challenges requires educating society about the simultaneous pursuit of economic, environmental, and social goals as advocated by the United Nations' (UN) Sustainable Development…
Descriptors: Marketing, Business Administration Education, Teacher Attitudes, Student Attitudes
Peterson, Mark – Journal of Marketing Education, 2022
The first macromarketing seminar held in 1976 represented a first attempt to "hack the system" of business schools to bring a societal focus to the teaching of marketing. This effort resulted eventually in macromarketing becoming a major field of the marketing discipline. Today, forces outside the business school are pointing business…
Descriptors: Marketing, Business Administration Education, Sustainability, Business Schools
Jasti, Naga V. K.; Kota, Srinivas; Venkataraman, P. B. – Journal of Adult and Continuing Education, 2021
The objective of the article is to establish the significance of a simulation laboratory especially simulation exercises for continuing education students in lean manufacturing course. Subsequently, identify the influence and analysis of these simulation exercises in exploring, understanding and implementing lean strategies in various contexts.…
Descriptors: Continuing Education, Simulation, Laboratories, Manufacturing
Monika Stelzl; Lynnee M. R. Pevie – Experiential Learning and Teaching in Higher Education, 2024
In this collaborative professor-student contribution, an experiential nature-based university psychology course is described and discussed. Existing scholarship on experiential environmental education informed the course, with the overall aim of educating the "whole student". Experiential environmental education has been identified as…
Descriptors: Foreign Countries, College Faculty, Undergraduate Students, Environmental Education
Mills, J. Elizabeth; Campana, Kathleen; Goldsmith, Annette Y. – Journal of Education for Library and Information Science, 2017
In the face of a changing landscape of youth services, LIS education can push the field of librarianship forward by adopting research-based frameworks that are directly applicable to the profession. We combined the Connected Learning framework with Radical Change theory and Outcome-Based Planning and Evaluation (OBPE) to establish the structure…
Descriptors: Masters Programs, Graduate Students, Information Science Education, Library Science
Lane, Shannon R.; McClendon, Jennifer; Matthews, Natalie – Journal of Teaching in Social Work, 2017
Social work plays a key role in engaging with clients and communities directly affected by housing insecurity and homelessness, and advocating for the right to safe and affordable housing. This article describes methodologies of the Point-in-Time Count and Homeless Management Information Systems and proposes strategies for integrating additional…
Descriptors: Social Work, Counselor Training, Homeless People, Case Studies
Young, Jimmy A.; Lee, Justin S.; Kovacs, Pamela J. – SAGE Open, 2016
Regardless of their particular field of practice, social workers increasingly serve the growing population of older adults in the United States. This article describes the process of integrating an experiential component into a Baccalaureate Social Work (BSW) course involving 75 BSW students. Reflections on the strengths and challenges during 3…
Descriptors: Experiential Learning, Aging Education, Aging (Individuals), Counselor Training
Wyman, Sarah Mead; Waldo, Jennifer Turner; Doherty, Dennis – Journal for Learning through the Arts, 2016
Recent education policy designed to promote arts education tends to focus on how such curriculum supports "skills for innovation" required for success in the global economy. Emphasis on the transfer of arts-based learning to professional innovation and achievement, a dynamic that is difficult to determine, can undermine the value of…
Descriptors: Art Education, Museums, State Universities, College Curriculum
Dixon, Deirdre – Journal of Instructional Pedagogies, 2014
With the plethora of MBA leadership courses, schools are examining ways to differentiate their programs and to provide tangible learning outcomes. MBA graduates want the knowledge skills and ability to make them successful in their chosen fields of endeavor. This paper outlines one holistic experiential MBA leadership course that challenges the…
Descriptors: Holistic Approach, Curriculum Design, Curriculum Development, Masters Programs
Brocato, E. Deanne; White, Nathan James; Bartkus, Kenneth; Brocato, Ashley Ann – Journal of Marketing Education, 2015
Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to…
Descriptors: Social Networks, Mass Media, Marketing, Curriculum Development
Faulds, David J.; Mangold, W. Glynn – Marketing Education Review, 2014
This paper describes the process used and experiences gained in developing a social media and marketing course. As the first known paper on this topic appearing in the marketing education literature, the paper provides educators with a framework for developing similar courses. The course was developed using a sound instructional design model, the…
Descriptors: Marketing, Business Administration Education, Internet, Social Networks
Anderson, Melinda; Swafford, Melinda – Techniques: Connecting Education and Careers (J1), 2011
The Carl D. Perkins Career Technical Improvement Act of 2006 encourages integration of academic instruction to improve student learning, impact employment skills of students, and enhance problem-solving skills by using authentic real-world situations. Academic integration is accomplished by integrating concepts of English, math, science,…
Descriptors: Curriculum Development, Obesity, Consumer Science, Course Content
Hannah, David R.; Venkatachary, Ranga – Journal of Management Education, 2010
In this article, the authors present a retrospective analysis of an instructor's multiyear redesign of a course on organization theory into what is called a hybrid Classroom-as-Organization model. It is suggested that this new course design served to apprentice students to function in quasi-real organizational structures. The authors further argue…
Descriptors: Course Content, Curriculum Development, Class Activities, Learning Activities
Brender, Myron – 1984
The creation of a new undergraduate curriculum in psychology is discussed. It is suggested that the undergraduate psychology curriculum is valuable as an end in itself rather than solely as preparation for a career in the field. The new curriculum would be structured principally around a program of intensive study of the practical, personal…
Descriptors: College Curriculum, Course Content, Curriculum Development, Experiential Learning

Ortwein, Bernard M. – Journal of Legal Education, 1981
The purpose in teaching a negotiation course is to stimulate law students' awareness of both their own capabilities and limitations as negotiators. It is anticipated that students will develop an understanding of how to recognize, control, and cope with the demands of personality interactions. (MLW)
Descriptors: Course Content, Course Descriptions, Curriculum Development, Ethics