Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the evaluation of undergraduate course syllabi in the United States. This research is intended to…

The purpose of this research is to examine how the topic of social media has been integrated and executed within academic institutions and marketing courses. An exploratory survey of marketing educators that taught social media in their course(s) was undertaken. The survey addressed how social media was embedded within an institute's curriculum,…

Corporate influence is a defining characteristic of mass media in the U.S. A typical introductory textbook devotes a number of chapters to the economic structure of the mass media including advertising, public relations, and corporate ownership, then also includes chapter sections on the economics of the various media (television, radio,…

Maintains that perspectives of cultural diversity and gender are appropriate for courses in mass communication and society. Describes the academic techniques (a focus on culture and media studies) and the instructional techniques of such a course developed at Stanford University. Notes the need to deal with zero-sum perceptions of such endeavors…

Describes an undergraduate applied media research course which emphasizes student broadcaster contacts prior to graduation to familiarize students with 'real-life' broadcast functions in a commercial radio station. (MH)

Describes four units in an undergraduate course that examine aging from interpersonal, intrapersonal, and mass communication perspectives. Includes readings. (PD)

Briefly describes materials and rationale of a media law course specifically designed for students preparing for careers outside print and broadcast news. (CRH)

As a part of the language arts curriculum, a mass media course can be structured so that it teaches reading and writing along with information about media. Young people should understand that media have the power to inform, entertain, persuade, and propagandize. A sample course can be based on current books and articles written about the media and…

Outlines a course experiment in which a public affairs reporting class utilized cable television facilities to produce a magazine show and thus learn the differences between working in print and an electronic medium. (CRH)

Describes a course for upper-level undergraduates entitled "AIDS, Mass Media, and Cultural Politics." Describes the course's 10 units, also listing screenings and readings. (SR)

Advertising programs have an obligation to teach job search skills to their students and it is in their own best interests to do so. The rationale for this is threefold. First, advertising programs must command the respect of the professionals in the field, because professionals represent the employment market and are increasingly becoming sources…

A complete upper division or graduate course outline for examining the media's effects on sex role stereotyping of women in society is presented in this paper. Various sections of the paper include (1) course objectives designed to explore how the media portrays women, how the media treats the changing role of women in society, and whether the…

This resource book on the place of film study today is designed to assist in the planning of college courses in the history, criticism, and appreciation of motion pictures. Representative course descriptions and appraisals are given by (1) Jack C. Ellis, who describes a two-part course in film aesthetics and types of films, (2) Edward Fischer, who…

This course, one of 16 sequential courses comprising phase one of a part-time Bachelor of Arts degree program in Australian Studies, introduces debate over the forms, functions, and political implications of public opinion. It pays particular attention to opinion polls and the news media and the way public opinion is produced. It is designed for…

Beginning in fall 1981, a course in communication and information theory was offered at the School of Natural Resources (University of Michigan). Throughout the course, emphasis was placed on comparing communication strategies and effectiveness as well as providing models for interdisciplinary research and data management. Case study materials and…