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Direct linkKulkarni, Gauri; Vinuales, Gema – Marketing Education Review, 2020
With growing demand for marketing graduates with quantitative strengths, many universities are developing degree programs and courses that focus on analytical skills. Unfortunately, marketing students are often regarded as having inferior quantitative skills. Thus, marketing departments face the challenge of motivating students to enroll in…
Descriptors: Business Administration Education, Marketing, Numeracy, Course Selection (Students)
