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A New Look at Contextualization and Application: A Comprehensive Pedagogical Strategy for Business German.
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Strack, Thomas; Clausing, Gerhard – 1993
This paper discusses the problems faced by teachers of business German, the possible goals of business German courses, and the design of an effective textbook to integrate business content and language skills. Special reference is made to the two-semester business German course offered by the University of Southern California (USC). The major goal…
Descriptors: Business Administration Education, Business Communication, Course Descriptions, Course Objectives