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Business Communication Technologies: A New Course.
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Clampitt, Phillip G.; Meyer, Tim – Business Communication Quarterly, 1995
Describes a new course that focuses on the impact of evolving communication technologies on business. Addresses how business people choose the appropriate channel for a given communication situation, and how an organization chooses technologies appropriate for its business needs. Examines strategic models, assesses specific technologies, and…
Descriptors: Business Communication, Case Studies, Course Content, Course Descriptions
A Graduate Communication Course for an Era of Global Commerce: A Case Study.
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Cronin, John J. – Business Communication Quarterly, 1995
Describes the development of a graduate business communication course that emphasized technology and intercultural communication without ignoring fundamental skills. Explains course objectives and design. Describes the conduct of the course itself. (SR)
Descriptors: Business Communication, Case Method (Teaching Technique), Course Content, Course Descriptions
The "Corporate Correspondence Project": Fostering Audience Awareness and Extended Collaboration
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Brumberger, Eva R. – Business Communication Quarterly, 2004
This article focuses on an extended, interactive, collaborative project in a junior/senior-level business communication class. The main goal of the project is to address a difficult task central to many college-level writing courses: teaching students to consider and to write for specific audiences other than the teacher. A second goal is to focus…
Descriptors: Business Communication, Audience Awareness, Course Objectives, Writing Assignments