Programmatic advertising has come to dominate the landscape of digital media planning. To prepare ad majors for their future careers in the industry, it is essential to teach students programmatic buying and provide them with hands-on experience. In this article, the authors present their approach of integrating teaching programmatic buying into a…

Describes the rationale and incentive for the development of investigative laboratories at the University of Nebraska. Details the training and continuing support system that allows the utilization of a largely undergraduate student teaching staff. Outlines problems created by the nature of the students enrolled in the course. (GS)

The development of a Mental Health Technology Program at Middlesex Community College is proposed. The 2-year program would train the student to become a middle-level generalist in the field of mental health with special abilities as a communicator. On successfully completing the program, the student would receive an Associate Degree in Mental…

This instructional unit on budgets is one of six Adult Competency Education Learning Modules designed for use in a program of competency-based instruction for students with reading levels of 4.0-7.5. It is self-contained and designed for immediate classroom use. Each module is a complete instructional package, including Adult Performance Level…

Since South Carolina had depended on graduate library schools outside the state for its source of professional library manpower, it was necessary for the University of South Carolina to establish in the State's first graduate library school a program that was relevant to the information needs in South Carolina. During 1971-72, ten library…

This report provides background information needed for a determination of the feasibility of establishing a program to train dental hygienists and dental assistants at Luzerne County Community College, and presents data needed to design such a program in a comprehensive community college. Information presented describes: the constituency and…

Presenting a prospectus for a community environmental education program designed to accommodate 30 senior high school students, this document includes: a description of the course; course rationale; goals; objectives; an operational plan; a course projection schedule; a semester calendar; an orientation trip; an environmental concepts instruction…

Responding to the needs of the Puerto Rico veterinary medicine community, the College of Health Related Professions of the University of Puerto Rico prepared a competency-based veterinary technology program leading to a bachelor's degree in science with a major in veterinary technology. The program is described in detail, treating such matters as…

One of twenty course guides in the Community Living Skills Guide for the College for Living series, this document provides guidelines and workbook activities for the course, Money Management II (Checkbooks, Budgets, and Survival Math.) The series of courses for developmentally disabled adults is intended to supplement residential programs and to…