With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…

We describe lessons learned from one-and-a-half decades of global virtual immersion practices in subsistence marketplaces, and explore implications for international business teaching and learning in the post-pandemic world. Global virtual immersion refers to bottom-up learning experiences, typically in contexts much different than what we may be…

Little is known what the term sustainable development entails in relation to the school subject of home and consumer studies and the subject's knowledge area of food. The aim is to illustrate how food is expressed in national syllabuses of home and consumer studies at present and in the past, and its operationalization into sustainable…

The rationale behind marketing segmentation is to allow businesses to focus on their consumers' behaviors and purchasing patterns. If done effectively, marketing segmentation allows an organization to achieve its highest return on investment (ROI) in turn for its marketing and sales expenses. If an organization markets its products or services to…

Offers a sampling of consumer economics teaching methods and materials developed by K-12 social studies classroom teachers during an experimental graduate level course in consumer economics and curriculum development. (DB)

Describes how the constant comparative method was introduced as a teaching and research tool at a Romanian university. Presents a four-step procedure for employing the constant comparative method. Suggests that the method may be well-suited for teaching sociology to small numbers of committed students in the foreign classroom. (DSK)

This instructional unit on paychecks is one of six Adult Competency Education Learning Modules designed for use in a program of competency-based instruction for students with reading levels of 4.0-7.5. It is self-contained and designed for immediate classroom use. Each module is a complete instructional package, including Adult Performance Level…

This instructional unit on budgets is one of six Adult Competency Education Learning Modules designed for use in a program of competency-based instruction for students with reading levels of 4.0-7.5. It is self-contained and designed for immediate classroom use. Each module is a complete instructional package, including Adult Performance Level…

This instructional unit on housing is one of six Adult Competency Education Learning Modules designed for use in a program of competency-based instruction for students with reading levels of 4.0-7.5. It is self-contained and designed for immediate classroom use. Each module is a complete instructional package, including Adult Performance Level…

An economic education program at Ashland College designed to improve the economic literacy of preservice teachers is described. The hypothesis behind the current program is that the level of economic literacy of both the preservice teachers and their students may be substantially improved by a unified and total approach to the transmission of…

The course focuses on comparison shopping, store etiquette, impulse buying, interpreting labels, specials, loss leaders, standards in relation to need, installment or cash costs. It is primarily designed for consumer or homemaking education, rather than directly related to specific occupational preparation, although it has value for a prospective…

This instructional unit on shopping is one of six Adult Competency Education Learning Modules designed for use in a program of competency-based instruction for students with reading levels of 4.0-7.5. It is self-contained and designed for immediate classroom use. Each module is a complete instructional package, including Adult Performance Level…

This curriculum guide contains seven units for a secondary consumer and homemaking education course in personal finance. Unit titles include (1) Money Management, (2) Savings and Investments, (3) Wise Use of Credit, (4) Insurance, (5) Understanding Taxes, (6) Purchasing of Goods and Services, and (7) Consumer Citizenship. Each unit is organized…

Aimed at teaching young men some of the skills they will need in "home management" whether they live as bachelors or husbands, the course is intended for use at the junior high or senior high grade level. The curriculum guide is offered as a planning and teaching aid. Supporting concepts, objectives, and student performance objectives…

Course descriptions are provided for 22 courses in the area of business education. Each description contains the following information: purpose, course objectives, outline of course content, list of optional topics, recommended types of evaluation, prerequisites, areas of interest, and curriculum sequence (grade level at which it should be…