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Meredith, Michael J. – Business Communication Quarterly, 2012
Social media offers an exciting new area for our discipline to produce research and pedagogy that is in high demand by students, industry constituents, and other disciplines. This article discusses why business communication scholars should focus on social media as an important stream of study and outlines an MBA course in social media strategy…
Descriptors: Business Communication, Social Networks, Internet, Business Administration Education
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Clampitt, Phillip G.; Meyer, Tim – Business Communication Quarterly, 1995
Describes a new course that focuses on the impact of evolving communication technologies on business. Addresses how business people choose the appropriate channel for a given communication situation, and how an organization chooses technologies appropriate for its business needs. Examines strategic models, assesses specific technologies, and…
Descriptors: Business Communication, Case Studies, Course Content, Course Descriptions
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Cronin, John J. – Business Communication Quarterly, 1995
Describes the development of a graduate business communication course that emphasized technology and intercultural communication without ignoring fundamental skills. Explains course objectives and design. Describes the conduct of the course itself. (SR)
Descriptors: Business Communication, Case Method (Teaching Technique), Course Content, Course Descriptions
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Brumberger, Eva R. – Business Communication Quarterly, 2004
This article focuses on an extended, interactive, collaborative project in a junior/senior-level business communication class. The main goal of the project is to address a difficult task central to many college-level writing courses: teaching students to consider and to write for specific audiences other than the teacher. A second goal is to focus…
Descriptors: Business Communication, Audience Awareness, Course Objectives, Writing Assignments