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Using Innovative Technology to Develop Sustainable Assessment Practices in Marketing Education
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Debuse, Justin C. W.; Lawley, Meredith – Journal of Marketing Education, 2011
Timely, constructive feedback on assessment is critically important to students and yet is increasingly difficult for time-poor academics to consistently provide. Marketing educators also face pressure to incorporate sustainability into both the curriculum and practices such as assessment. This article outlines the development of an innovative…
Descriptors: Feedback (Response), Action Research, Business Education, Educational Practices