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Direct linkKim, Byoung Hee; Yu, Jay – Creativity Research Journal, 2015
There have been diverse arguments regarding the factors that could have an impact on individuals' attitudes toward a specific ad, brand, or product. However, there is still no overall agreement pertaining to these issues because many circumstantial factors, including personal characteristics of targeted audience members and product diversity, can…
Descriptors: Advertising, Creativity, Attitudes, Perception
Davis, Gary A. – J Creative Behav, 1969
Reprinted from "Studies in Adolescence II by Robert Grinder (Macmillan Company, 1969).
Descriptors: Adolescents, Attitudes, Classroom Techniques, Creative Development
