The rapid adoption and evolution of generative artificial intelligence (AI) tools like ChatGPT and Gemini have impacted marketing education and practice. This paper introduces a prompt engineering assignment that utilizes generative AI to build critical thinking skills through the development of keyword research strategies, customer profiles, and…

This paper describes the collaboration of a Writing Center director and a professor of a Fisheries Biology course in support of a research paper entitled, "The World Without," which asks students to convince readers of the likely ecological consequences associated with the extinction of a finfish species or aquatic habitat. Opportunities…

This article relates the efforts of faculty at one community college to define standards for achievement of two SLOs (critical thinking and effective communication) and to gather and analyze evidence of how well students meet those standards. Faculty from 13 disciplines assessed writing samples from 265 students. We found that, in general,…

This paper focuses on a pedagogical and instructional approach to engaging students in the classroom with the specific activity of a writing prompt, which utilizes a short video about current events and trends coupled with writing and discussion. This strategy allows active student learning in which the students engage, develop critical thinking…