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Slater, Michael D.; Rouner, Donna; Domenech-Rodriguez, Melanie; Beauvais, Frederick; Murphy, Kevin; Estes, Emily – Journal of Health Education, 1998
Examined types of counterarguments generated by Anglo and Latino adolescents exposed to television beer ads, noting counterargument differences based on demographic and behavioral variables. Questionnaires and comments from the students indicated that without any cues, they responded with counterarguments, though counterarguments represented only…
Descriptors: Adolescents, Anglo Americans, Critical Viewing, Drinking
Peer reviewed Peer reviewed
Slater, Michael D.; And Others – Journal of Drug Education, 1996
Examines the efficacy of alcohol education programs. This study (N=83) found that recency of exposure to alcohol education classes and discussion of alcohol advertising in those classes predicts adolescent cognitive resistance (counterarguing) to persuasive alcohol advertising for months or even years. Suggests greater attention to critical…
Descriptors: Adolescents, Advertising, Alcohol Abuse, Alcohol Education