Courses: Media and Politics, Political Communication, Political Rhetoric, Media Effects. Objective: By taking part in a classroom activity, students will explore how cognitive frames and media frames play a role in learning from political debates.

Undergraduate students often memorize a keyword or definition for an exam without a deeper understanding or the ability to apply the meaning of the concept. While using examples during a lecture may help, the combination of movies and verbal review has been shown to be a valuable instructional tool, increasing recall (Elischberger & Roebers, 2001)…

Integrating "The West Wing" in public relations courses can effectively dramatize the concrete and abstract dimensions of public relations. In turn, students see public relations in action (albeit fictionally so) and learn much about it through structured lessons. From individual writing assignments about situations in "The West Wing," to the…