Identifies basic concepts and skills of critical television viewing. Advertisers' and programers' appeals are discussed, and possible critical viewing activities for the elementary school classroom are suggested. (10 references) (MES)

Examines four commonalities of media education in the United States. Outlines the four ideological perspectives that in fact guide media education in the United States: celebration, protectionism, cultural criticism, and educated consumerism. Suggests what all of this means for the future of media education in the United States and what will be…

Media literacy is a topic that is being addressed globally as greater numbers of people become aware of the need to teach audience members how they are influenced by the media. Here, two of its broad categories - captive and voluntary - are identified. Examples of media literacy programs in Canada and Australia are also presented to illustrate the…

By the time children reach middle school, they already have a well-established relationship with the media. Ignoring the significance of media in the lives of adolescents creates a gap between their in-school and out-of-school worlds. Middle school curricula needs to be relevant to students. Therefore, educators should make time to address the…

The following study explored the structures and themes found in a few episodes of a popular TV sitcom ("Friends"). Drawing on James Gee's ideas about critical discourse analysis as the main analytical lens for this study, this study discussed the language found in a sitcom and analyzed the complexity of structures and vocabulary in the…

Academics have a long history of claiming and defending the superiority of verbal over visual for representing knowledge. By dismissing imagery as mere decoration, they have upheld the sanctity of print for academic discourse. However, in the last decade, digital technologies have broken down the barriers between words and pictures, and many of…

The purpose of this paper is to express the importance of visual/media literacy and the teaching of critical television viewing. An awareness of the properties and characteristics of television--including camera angles and placement, editing, and emotionally involving subject matter--aids viewers in the critical viewing process. The knowledge of…

Deconstruction is a critical literary theory which focuses on the unintentional meanings of a text and aims to achieve an unprejudiced, value-free vision of the social and political power structures in society that combine to produce the text. The development of such critical skills in advertising students will deepen their ability to judge the…

One educator's interdisciplinary interests in literature, film, and culture studies led him to the establishment of "Film Study," an upper school English course in which students develop a sense of "film literacy" through detailed "reading" of visual images; in addition, students evolve a working critical vocabulary…

Explains how to verify the quality of information found in an online search. Provides 17 tips on validating online information. (PEN)

A study examined use of MPAA television advisory ratings in the decision-making of parents of 129 gifted children. In comparison to parents of 459 typical children, the parents of gifted children were more likely to utilize TV ratings information in the mediation of their children's television viewing and were more concerned with the effects of…

Describes three instructional stages of television research for the classroom: (1) establish students as experts; (2) provide a solid research procedure; and (3) require written reports and oral presentations of research findings to the class. (SR)

Discusses five realms to explore when distinguishing the efficacy of images. Explores six ethical issues that the use of images raise, such as misconception and sensationalism. Proposes a strategy for analyzing controversial images and illustrates the use of this methodology by analyzing the use of "Joe Camel" in advertising. (CMK)

Literacy has traditionally been associated with the printed word. But today, print literacy is not enough. Children and youth need to learn to "read" and interpret visual images as well. Film, television, videos, DVDs, computer games, and the Internet all hold a prominent and pervasive place in one's culture. Its presence in people's lives is only…

What are the moral limits of artistic license? A strong case can be made for the view that there are none; that in viewing works of art people should resist ethical criticism, and, "a fortiori," resist moral strictures on the artist's inventiveness. This view has recently been defended by Richard Posner, who argues that people should not expect…