The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

This article focuses on cultured identity construction via linguistic stylization among young domestic and external Chinese migrants. Based on ethnographic fieldwork in Beijing, China and the Netherlands, this study contends that self-defined "Hanfu" fans stylize the classical "Wenyan" register to invoke and align with a…

This study aims to investigate the differences in the realization of request speech act between the IEL (Indonesian English Learners) and the AES (Australian English-Native Speakers), as well as explain the factors influencing these distinctions. The descriptive-qualitative method and discourse completion task (DCT) were used to obtain data in…

This study deals with speech acts addressed to Hadza infants in Tanzania, a group that has traditionally lived off hunting and gathering. Three research questions are addressed: How do Hadza speech acts compare with those found in previous studies in other cultures? Are there differences between child and adult speakers? And do speech acts differ…

This article draws on interactional pragmatics and a cross-cultural approach (UK, France, Spain) to investigate the negotiation of individual and group identities in two different speech events, parliamentary debates and editorial meetings. The cross-cultural examination of the use of linguistic resources for signalling "social role,…

This study examined the extent to which a one-year difference in age can influence college students' reported communicative behaviours in both the USA and South Korea. Korean students differentiated themselves far more than their American counterparts from other students one-year older or younger than themselves. The former reported that students…

An essay compares Japanese and American language, reflecting on the fundamental culture-based differences between methods of communication in Japan and the United States. Japanese and Americans have different systems of logic and thought, attitudes, and ways of expressing themselves, all of which are affected by their respective background…

This volume on pragmatics and language learning includes the following: "'Cultural Scripts': A Semantic Approach to Cultural Analysis and Cross-Cultural Communication" (Anna Wierzbicka); "Issues in Second Language Learning in a Multilingual Context" (Ayo Bamgbose); "Cross-Cultural Speech Act Research and the…