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Direct linkSheetal Deo; Mercedez Hinchcliff; Nguyen T. Thai; Mary Papakosmas; Paul Chad; Troy Heffernan; Belinda Gibbons – Journal of Marketing Education, 2024
This qualitative study aims to explore how a university-level School of Marketing integrates the Sustainable Development Goals (SDGs) into curriculum, using Bloom's Taxonomy, and to develop a reflective process that could be applied within tertiary education, more broadly. The research investigates the depth of SDG integration, with marketing…
Descriptors: Marketing, Business Administration Education, Sustainable Development, Objectives
