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Download full textHajdu, Zita; Domonyi, Renáta – Research-publishing.net, 2019
Business schools and their foreign language departments are expected to support their students in the transition from the academic sphere into the world of work, where non-domain skills including intercultural competencies have gained importance in degree jobs. To react to labour market trends, the Institute of Business Communication and…
Descriptors: Languages for Special Purposes, Intercultural Communication, Cultural Awareness, Business Communication
Looney, Dennis; Lusin, Natalia – Modern Language Association, 2019
Total enrollments (undergraduate and graduate) in languages other than English dropped by 9.2% between fall 2013 and fall 2016, as reported in the Modern Language Association's twenty-fifth language enrollment census. Despite the overall drop, there were gains in nearly half of all language programs (45.5%) that mitigate somewhat the downward…
Descriptors: Language Enrollment, Second Language Learning, Second Language Instruction, Undergraduate Students
Direct linkSpring, Madeline K. – Modern Language Journal, 2012
This article offers an overview of how the Language Flagship Program integrates languages for specific purposes (LSP) components into its broader mission of having students graduate with Superior Level linguistic proficiency and cultural competence, thus being well equipped to function as global professionals in the major of their choice. Turning…
Descriptors: Curriculum Development, Extracurricular Activities, Foreign Countries, Languages for Special Purposes
Bettencourt, Michelle – Multicultural Education, 2011
The purpose of this article is to present an overview of the concept of Language Across the Curriculum (LAC) in postsecondary instruction. The author will first define key terms relevant to the discussion of LAC and then describe the elements of LAC along with a number of its curricular variations. She will then discuss one of the major forces…
Descriptors: Second Language Instruction, Second Language Learning, Teaching Methods, Higher Education
Peer reviewedPanella, Carol Lynn – Journal of Language for International Business, 1998
Discusses programs for employees of global corporations seeking to learn more about language and culture. Detailed information is provided on the Ceran immersion program in Spa, Belgium. (Auth/JL)
Descriptors: Business Communication, Cultural Awareness, Foreign Countries, Immersion Programs
Matthews, Patricia; Zumbar, Angela – 1985
One of the major challenges facing most departments of business administration is international business, a field that warrants expansion because of the world economy and because it is of increasing importance to most countries. One of the goals of any international business curriculum must be to establish awareness and understanding of the…
Descriptors: Administrator Education, Business Administration Education, Cultural Awareness, Culture Conflict
Stebinger, Arnold – 1975
The University of South Carolina's Master's Program in International Business began in June 1974, with 43 students studying German and Spanish. The program began with a 9-week intensive language learning program, followed by a nine-month unified business program, with language instruction twice a week; six weeks of area study concentrating on the…
Descriptors: Area Studies, Business Education, Cross Cultural Training, Cultural Awareness
Gonzalez, Ann – 1990
As part of a communicative approach and to provide non-linguistic information to students, authentic videotape recordings were incorporated into the summer intensive Spanish course in the University of South Carolina's master's program in international business. Students were introduced to the tapes by first seeing segments without sound, both to…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Cultural Awareness
Yamashita, Margaret Y. – 1993
The program of the Japan-American Institute of Management Sciences (JAIMS) in Hawaii, a nonprofit graduate-level institution intended to support training for cross-cultural business leadership, is described and discussed. Two curricula, the Japan-focused Master of Business Administration program and the Japan-focused Management Program are offered…
Descriptors: Business Administration Education, Business Communication, Classroom Techniques, Cross Cultural Training
Sell, John W.; And Others – 1991
A program at the College of Wooster (Ohio) in commercial language and international business is described. The program was undertaken with private funds and within the context of a traditional liberal arts college. It has three main curricular goals: (1) additional training of language instructors for language courses that would include the…
Descriptors: Audiovisual Aids, Business Administration Education, Business Communication, College Second Language Programs
Weinmann, Sigrid – 1995
The Michigan Technological University program in German area studies is described. The program is designed for science and engineering students at both undergraduate and graduate levels. Its components include: a 1-year scientific German sequence, stressing specialized vocabulary, reading skills, use of reference materials, translation into…
Descriptors: Business Communication, College Second Language Programs, Cross Cultural Training, Cultural Awareness
St. Martin, Gerry – 1995
A Salisbury State University (Maryland) program integrating intensive French language and business administration instruction is described. In its pilot, the program had 11 students, all but 1 drawn from French language classes; one was a native speaker. The French portion was taught in the morning by two French professors, and the business…
Descriptors: Business Administration Education, Business Communication, Class Activities, Classroom Techniques
Cowles, Maria Antonia – 1993
The dual-degree MBA/MA program of the University of Pennsylvania is described. The program is designed to provide future business leaders with superior international management education and prepare them to operate effectively and comfortably in the global economy through social and professional language skills and knowledge of diverse cultural…
Descriptors: Area Studies, Business Administration Education, College Second Language Programs, Course Evaluation
