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Download full textBai, He – English Language Teaching, 2016
With the development of economy and the change of social culture, advertisements have penetrated our life slowly and done a lot to the commercial markets. Advertisements have often been analyzed in a stylistic way for its unique language style. But language is an important part, as well as a carrier, of culture. Advertising language, as other…
Descriptors: Cross Cultural Studies, Cultural Context, Advertising, Language Styles
