Affluent in semiotic resources and containing great communicability, Chinese university emblems have yet to attract much academic research. Drawing on studies of social semiotics, typographic landscaping and multimodal concepts, this paper explores the linguistic and social dimension of meaning-making practice and the entanglement of Chinese and…

The aim of this study is to identify factors associated with Vietnamese-Australian parents' language use and attitudes towards home language maintenance. Vietnamese-Australian parents (n = 151) with children aged under 18 completed a survey regarding demographic factors and factors conceptualised by Spolsky's language policy theory: language…

Over the past two decades, the Chinese language has emerged as a global language. Gulf Cooperation Council countries, such as Bahrain, Saudi Arabia, and the United Arab Emirates, have integrated Chinese language into their educational systems and established Confucius Institutes to promote Chinese language and culture. In Qatar, interest in…

Employing ethnography and the theoretical paradigm of "language ideology" (Silverstein, M. 1979. "Language structure and linguistic ideology." In "The Elements: A Parasession on Linguistic Units and Levels," edited by P. Clyne, W. Hanks, and H. Carol, 193-247. Chicago Linguistic Society), this article examines how…

Due to modernisation and Englishisation in Bahrain, noticeably different types of bilingual and bicultural experiences exist, especially among the youth. Recently, the rise of Chinese education policies in the region raises the question of how it might alter the local linguistic market and the forms of capital within it. Applying a…

This study reports on an analysis of user-generated comments in response to a newspaper article criticising an overwhelmingly Anglicised user interface in self-ordering kiosks in South Korea. A total of 1,206 comments were subjected to qualitative analysis to identify salient themes reflecting the public's attitudes towards the practice and…

Studies that examine the rise of CFL policy in Saudi HE institutions are still rare. Through the "language comprehensive competitiveness framework" (LCCF) for the Chinese language? Consisting of policy, economic, cultural, and population competitiveness (Xu, J. 2007. [Chinese characters omitted]. [Language planning and language…

This article examines Vietnamese students' motivation for learning Mandarin Chinese during their study abroad in Taiwan and their construction of self in relation to this language learning motivation. A combination of several concepts of ideal L2 self, ought-to L2 self, instrumental motive, integrative motive, linguistic capital, and multiple…

Despite the many critiques of views that categorise and simplify Chinese international students' use of memorisation as deficient or rote learning, these views persist. Using ethnographic methods to collect data over 18 months, this study identified the key practices employed by students as they negotiated their learning experiences in an…

This study counters the popular assumption that Spanish Heritage Language Learners (SHLLs) on study abroad (SA) in a place of cultural origin can easily adapt and find acceptance due to the linguistic and cultural resources they bring with them. Our study builds on previous work to illustrate a more nuanced and complex story of desires for…

Chinatowns in Canada and the United States are marked by cultural hybridity, where the translation of various types, verbal and non-verbal, takes place to produce distinct urban meanings. On the basis of an ethnographic observation, this article reveals the role of translation in the signification and imagination of Chinatowns. Cultural diaspora…

Language is often used to demonstrate group membership and to establish cultural identity. When the language is not readily available or is at risk, individuals tend to turn to other markers to develop their cultural identity. Using Leximancer for thematic and conceptual analyses of interviews with ten accomplished musicians in Nova Scotia,…

A region's identity is closely related to its semiotic landscape as well as history, economy and culture. This article explores the linguistic landscape of Jianghan Road, a historical business centre in Wuhan, P. R. China, by photographing and analysing 1308 official and unofficial signs in order to provide a snapshot of language choice and…

In the field of educational sociolinguistics there is a body of literature with a focus on children in complementary schooling. While timely, such work often does not often pay much attention to the parents who frequent the school setting, preferring to focus on the interactions between children. This paper addresses this absence by reporting on a…

This paper explores language ideologies and attitudes among both urban and rural speakers of Sakha (Yakut) in the Far Eastern region of the Russian Federation. Like other non-Russian languages in the Soviet era, Sakha was subject to many repressive and often contradictory policies; while today there is a sizeable, growing population of speakers…