Affluent in semiotic resources and containing great communicability, Chinese university emblems have yet to attract much academic research. Drawing on studies of social semiotics, typographic landscaping and multimodal concepts, this paper explores the linguistic and social dimension of meaning-making practice and the entanglement of Chinese and…

Employing ethnography and the theoretical paradigm of "language ideology" (Silverstein, M. 1979. "Language structure and linguistic ideology." In "The Elements: A Parasession on Linguistic Units and Levels," edited by P. Clyne, W. Hanks, and H. Carol, 193-247. Chicago Linguistic Society), this article examines how…

This paper explores language ideologies and attitudes among both urban and rural speakers of Sakha (Yakut) in the Far Eastern region of the Russian Federation. Like other non-Russian languages in the Soviet era, Sakha was subject to many repressive and often contradictory policies; while today there is a sizeable, growing population of speakers…

This article explores language use and investment among Somali-speaking children and adolescents in Sweden, through group interviews and survey data. Our findings indicate that there are incentives to invest in Somali language learning considering the reported language use patterns and the expressed positive attitudes towards Somali mother tongue…

This study investigated the adoption of English names in Taiwan through questionnaires and interviews with parents of junior high school students. In total, 564 parents filled out a questionnaire regarding their adoption of an English name, reasons for needing an English name, and their perspectives about their child's English name. We interviewed…