The scientific advancement and globalization have influenced the way fields like anthropolinguistics, cognitive linguistics, and ethnolinguistics should be studied to research intercultural communication. This study examined the national dishes that make up the Kazakh gluttonous discourse, its components, customs, and rituals, and how serving a…

Increasing attention is being given to traditional culture-orientated product design. While Chinese design students lack a deep understanding of traditional Chinese culture and its applications, little in-depth research has investigated this issue. Thus, how educators should guide and improve their students' cultural design in the context of…

This study examines the representation of cultures across three sets of national English textbooks currently used in China by conducting a synchronic content analysis to explore what and how cultures are represented in the textbooks. Data analysis was conducted based on a newly constructed framework focusing on the content (countries and…

This qualitative study explores the Thai-Lao co-cultural identities and develops guidelines for integrating these identities into cultural studies curricula. Data were collected through semi-structured interviews with 14 stakeholders in education and cultural preservation from both the Kingdom of Thailand and Lao PDR. Thematic analysis was…

The purpose of this qualitative case study was to explore the experiences of one music teacher (the researcher) and two intact classrooms of 3- to 6-year-old children who engaged in world music lessons as a pathway to developing empathy. Participants in each of the two classes engaged in a 30-minute world music lesson once per week for 8 weeks,…

Internationally operating professionals in China study business English to develop their language proficiency and transcultural communicative competence. While a variety of business English textbooks are on the market and are used in China, their conceptualizations of culture tend to be nation-based, static, and predictable -- views of culture…

Studies examining culture representation in language textbooks have rarely adopted the semiotic approach, despite its potential for presenting and (re)creating cultural meanings at their various levels (i.e. cultural, intercultural, multicultural, and transcultural) in the co-instantiations of texts, tasks, and images. To address this issue, a…

Upon encountering unfamiliar words or observing local practices in study abroad contexts, second language learners may discuss aspects of the target language and culture with their peers -- 'non-native' friends from the same cultural background or 'natives' of the target culture. Such mediations are instrumental in elaborating understandings, but…

The Pentel case study exhibits a success case of a global firm's ability to incorporate cultural-specific values into an advertising campaign. Pentel used superstitious beliefs in the Thai culture to create the Write Your Own Luck campaign. The company launched a limited pen collection designed to be carried as lucky charms. Each pen version…

The current study examined the cultural competence of participants (n = 447) beginning with their cultural knowledge as articulated through their definitions of diversity. The study employed a descriptive research enquiry using a survey design to gather data at a single point in time. Participants consisted of faculty, staff, and pre-service…

Ethnic stereotype is a culture-determined portrayal of a society, culture or a nation. A comprehensive worldview of an ethnic group tends to form stereotypes, and its analysis makes it possible to identify an ethnic group's cultural identity and characteristics. This study examined ethnic stereotypes in humorous discourse as portrayed in jokes of…

For partnerships between non-Maori teachers and Maori parents in English-medium education to productively support student learning, parents must first associate positive feelings with three layered interaction types involving their child's teacher. The first interaction type is the teacher with their teacher self; the second is teacher-student…

This present study aims to examine the procedure of adaptation in four selected US-based image memes adapted to the Indonesian context. Four US-based image memes and their Indonesian adaptation were selected as the source of data. They were purposively chosen from some Indonesian memes' websites and the US-based image memes. This study adopts…

The authors describe how Middle Eastern Muslims are represented in a text set of award-winning picture books. Most were written by authors with outsider perspectives who wrote about (a) antiquated times and practices and (b) war-stricken countries and dangerous journeys. Although most of the books are not problematic on their own, the large number…

Although a number of studies have been conducted on the existence of cultural and linguistic hegemony in EFL course books, both global and local publishers, and authors intentionally or unintentionally seem to reflect specific cultures, norms, and ideologies more in the course books. Thus, the present study aims to explore the state of hegemonic…