The Scandinavian concept of "friluftsliv" has become established in the international literature on outdoor life. However, when emphasising "friluftsliv" as a recreational way of outdoor life, other understandings and nuances are disguised. With a post-colonial and Indigenous methodological perspective, the authors argue that…

The national and cultural originality of color designations in place names are often employed in the folklore of the Turkic peoples. Drawing material from famous epic poems in the Azerbaijani, Yakut, Kyrgyz and Kazakh languages, common and specific features in the frequency and semantics of color terms are distinguished. This qualitative study…

As a kind of indirect and coded language, metonymy not only inspires others but also helps one to reach goals set by cultural standards, society values, practices, and beliefs. Metonymy's rhetorical power comes from its ability to change meaning from a literal interpretation to an intended conceptual message, therefore enabling communication both…

Idioms are unique linguistic expressions that contain cultural elements of a nation, and a rich worldview of different ethnic groups belonging to different cultures this study aimed to investigate superlative degrees in Vietnamese perceptions of humans through idioms with comparisons. A descriptive research study method with a comparative approach…

The anthropocentric direction of modern linguistic research is of particular interest when studying animal tales. It highlights the importance of considering specific categories of verbal signs that shape ethnocultural marking and the worldview characteristics of an ethnic group. This study aimed to analyze animal tales using animalistic…

When a text represents both language and culture codes, linguacultural lexicography and phraseological phenomena need to be examined. The current study utilized a qualitative research design with a linguacultural and historical approach to examine Ahmed Yasawi's "Diwani Hikmet," a collection of Sufi poetry of the medieval period. A…

Generic descriptions (e.g., 'girls are emotional') are argued to play a major role in the development of essentialist reasoning about social categories. Although generics are prevalent across languages, studies exploring if and how generic language leads to essentialism have almost exclusively been conducted in English-speaking communities and…

The use of English in advertising across non-English-speaking countries is pervasive, often seen as a strategy to evoke prestige, modernity, and global appeal. However, its effectiveness may depend on factors such as text length, linguistic complexity, and local language use, which remain underexplored. This study investigates how Spanish and…

One of the most important activities in which we engage, is communication. It plays a vital role in our lifestyles, careers and demeanors. This paper, which can be considered a continuation of early observations and then a study, touches upon the types of nonverbal means of communication in the modern Mongolian language, based on examples that…

Drawing on the perspective of decolonizing methodology, this paper problematises the conventional interview technique of avoiding yes-or-no questions introduced by handbooks of research methods in applied linguistics. By demonstrating how this interview technique was found unsuitable in the first author's ethnographic study of multilingualism with…

Ethnic stereotype is a culture-determined portrayal of a society, culture or a nation. A comprehensive worldview of an ethnic group tends to form stereotypes, and its analysis makes it possible to identify an ethnic group's cultural identity and characteristics. This study examined ethnic stereotypes in humorous discourse as portrayed in jokes of…

This paper provides a qualitative account of Vietnamese language maintenance in Manchester. Through ethnographic observations of distinctly Vietnamese locations, Vietnamese language practices are shown to create spaces in which Vietnamese is the dominant language, and in which Vietnamese norms and expectations, or scales, are able to influence and…

The translation of Russian literature into Chinese requires careful consideration due to the linguistic nuances and cultural subtleties involved. The works of Chekhov present challenges for translators aiming to maintain the original narrative's richness and cultural resonance in the Chinese context. The main objective of this study is to analyse…

This article focuses on cultured identity construction via linguistic stylization among young domestic and external Chinese migrants. Based on ethnographic fieldwork in Beijing, China and the Netherlands, this study contends that self-defined "Hanfu" fans stylize the classical "Wenyan" register to invoke and align with a…

Intertextuality, defined as the presence of one text within another, is a powerful tool in shaping media narratives and engaging audiences. This study explores intertextuality in Kazakh, Russian, and English-language media, examining how precedent expressions like quotes, allusions, proverbs, and aphorisms sued as media texts interact across…