Developing a curriculum is a task that is often discounted in many school corporations during the course of selecting new textbooks. Most school corporations simply adopt a publisher's text and design a curriculum around it. This paper describes some fundamental elements of an effective public-relations program and ways in which the elements can…

Frances FitzGerald's critique of American social studies and history curricula in "America Revised" is reviewed. The conclusion drawn is that censorship, special interests, and marketability exercise too great an influence on the textbook industry. (JMF)

The paper is designed to aid social studies educators and teachers in selecting curriculum materials. It is presented in three sections. Section I outlines problems involved in choosing among curricula. These problems include similarity of traditional social studies textbooks; recent proliferation of innovative curricula which have not been…

Secondary school curriculum is evaluated in this study designed to assess the degree of accordance between curriculum designers' intentions and perceptions of those intentions by curriculum implementors (administrators, supervisors, and teachers). A survey instrument was composed of nine sections that addressed learning objectives, classroom…