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Direct linkAiken, K. Damon; Heinze, Timothy C.; Meuter, Matthew L.; Chapman, Kenneth J. – Marketing Education Review, 2017
This research empirically tests collaborative course development (CCD)-a pedagogy presented in the 2016 "Marketing Education Review Special Issue on Teaching Innovations". A team of researchers taught experimental courses using CCD methods (employing various techniques including syllabus building, "flex-tures," free-choice…
Descriptors: Curriculum Development, Educational Cooperation, Student Empowerment, Learner Engagement
